Executing the B2B double game in African startups – Executing the B2B double game in African startups – Tekedia Forum

It’s a elegant piece by Maro Elias on how to build and execute a B2B dual game in Africa: “If you want to effectively build a B2B dual game, you need to be able to find and recognize areas where your business can create value, regardless of be its main product, and double down. how these areas can be repackaged to create new products. I originally postulated this strategy as well as the One Oasis strategy in a Harvard Business Review article. The New York Times picked a piece and businesses are adopting it.

In this thesis, Maro brings the subject home; you will enjoy it.